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Our Brand

Lifestyle brand that enriches the daliy life with your dogs

More and more people are spending more time at home due to
COVID-19 pandemic, and
more families are adopting dogs as a source of comfort.
We have launched a lifestyle brand to enrich your daily life
with your dogs, with the hope
of presenting "Wonderful Gifts"
from Japan.

In an age when mass production has made it easy to lose
attachment to things and the richness of our hearts and minds,
we empathize William Morris's belief that "The things we need in
life should be beautiful," which he advocated during the Industrial
Revolution in the late 18th century to beautify our daily lives.

Eco-Friendly Dog Apparel

Gifts a richer value for the beautiful future with your dogs

The main design is inspired by a drawstring bag.
It incorporates the motif of binding ties which symbolizes connections, and wraps the phrase
"Eco-Friendly" in a drawstring bag to convey a sentiment of kindness towards both dogs and
the environment. Additionally, the drawstring bag, an item beloved in Japan for many years,
was chosen to convey our hope for it to be cherished for a long time.

The drawstring bag, an item with a profound history, is said to have origins dating back approximately 5000 years. It is said that in ancient times, people used it to carry various essentials.

OPEPE

Japanese-made dog loungewear brand for small breeds

1. Main Design
We adopted designs of traditional Japanese "Happi" or "Kimono" for our dog apparel, reflecting our brand's dedication to incorporating ancient Japanese clothing styles.

2. Knots "Musubi"
The word "Musubi" has long been associated in Japan. It is said to have its roots in Japanese mythology. It's used metaphorically to describe forming relationships with people or making commitments, symbolizing the connection, of hearts and fates.

3. Dog Tail
Signifies the brand's focus on dog apparel through the tail design, specifically using the curled tail common to Shiba Inu to express pride, confidence, and a happy, lively mood when a dog's tail curls.

4. Checkerboard Pattern
Utilising the most recognized traditional Japanese pattern, also seen in the Tokyo Olympics logo and popular anime "Demon Slayer: Kimetsu no Yaiba" to express the brand's Japanese identity.

5. Brand Name "OPEPE"
A coined term combining "bebe", meaning baby's kimono, with "pe" of pet, supported by local.
The circle in the character "pe (ぺ）" represents positive energy. The brand uses brushstroke typography to enhance its Japanese essence.

Our brand color "Beni-Iro"

Our brand color "Beni-Iro", a red color, reflects its deep connection with Japan and the color has been a favorite for the Japanese people.
"Beni-Iro" is also designated as the color for the red circle on Japan's national flag, which symbolizes the sun.

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