Our Mission

“Creating the beautiful future together”

Doing our part through our "Wonderful Gifts"

Our brand will not only provide apparel,
but also a lifestyle that interweaves the beauty of Japanese
craftsmanship with the joy of your dog's life.
Our vision is to enrich the future by connecting hearts around the world
and sharing the beauty of Japan through all the "Wonderful Gifts" we create.
We will also create a journey of discovery where fashion and culture meet
and deepen step by step toward the beauty of the future.

4 Missions

Mission 1 : Beautiful Partnership

Enjoy Fashion with Your Dogs

Fashion sometimes plays a role in coloring our days and creating enjoyable moments. Enjoying fashion with your dogs can deepen the bond between you and your dogs. We will present "Wonderful Gifts" that are comfortable to wear and enrich the hearts of both dogs and their partners.

Mission 2 : Beautiful Japan

Discover Japan through Your Dogs

Although the number of inbound visitors to Japan from overseas is increasing, Japanese culture, traditions, and technology have yet to spread throughout the world, so we will present "Wonderful Gifts" with a mission to convey the wonderful Japan to dog lovers around the world through their beloved dogs.

Mission 3 : Beautiful Earth

Environmentally Friendly Item

We will realize a sustainable and prosperous future with your beloved dogs. For the future with your dogs, we will present "Wonderful Gifts" that will allow you to wear genuine products that are kind to your dogs' body and the environment.

Mission 4 : Beautiful Future

Contributing to Animal Protection Around the World

We will continue our animal welfare activities around the world to provide enrichment for future animals. We will donate a portion of the sales of this brand as a stepping stone to create a better future for dogs and cats in the world. We will present "Wonderful Gifts" to volunteer dogs as well, in the hope that volunteer dogs who support their partners will also play an active role wearing genuine products that are gentle on their bodies.

背景 背景 背景

Our Eco-Friendly Activities

Activity 1 : SDGs

We are committed to the following six activities to realize a sustainable and prosperous world with our beloved dogs.

SDGs 1

End poverty for dogs and cats everywhere and in every environment.

SDGs 2

Ending hunger in dogs and cats everywhere, ensuring food security and improving nutritional status.

SDGs 3

Ensure a healthy lifestyle for your pet and promote wellness.

SDGs 10

By setting a fair price, the project will be able to provide for the needs and pets of all those involved in the project.

SDGs 12

Ensure sustainable consumption and production patterns and minimize adverse effects on human and pet health and the environment.

SDGs 16

Promote a peaceful and accepting society and an environment where dogs and cats are not mistreated.

Activity 2 : Decarbonized Society

We will use DHL's GoGreen Plus transportation service that reduces CO2 emissions from air transportation by 30% through the use of sustainable aviation fuel (SAF).

Our Original Products "OPEPE"